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HomeMarketingCustomer Relationship ManagementAsia’s Go-To Hotel Strategist Watched Millions Slip Away from Silent Hotel Failures

Asia’s Go-To Hotel Strategist Watched Millions Slip Away from Silent Hotel Failures

August to October marks the corporate contracting season across Asia — an annual period when key accounts revisit their hotel partnerships and finalize rate agreements for the year ahead. Most hoteliers focus on the usual suspects: pricing and availability. And while these are important, they’re not the endgame. As someone who works closely with both…

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