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HomeFeaturesPassion at WorkAI Was Supposed to End Her Work. She Made It Her Brand.

AI Was Supposed to End Her Work. She Made It Her Brand.

When ChatGPT launched, most writers panicked. Audrey Chia leaned in. As founder of Close With Copy, Audrey Chia was one of the first copywriters to publicly embrace AI — not just as a tool, but as a core part of her agency’s strategy. While others hesitated, she doubled down, pioneering a hybrid approach that blends…

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Hilmi Hanifah
Hilmi Hanifah
Hilmi Hanifah is the editor at New in Asia, where stories meet purpose. With a knack for turning complex ideas into clear, compelling content, Hilmi helps businesses across Asia share their innovations and achievements, and gain the spotlight they deserve on the global stage.
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